American Pregnancy Association Launches Online Resource

by Jon Henshaw

Reproductive Issues Spur New Resources

LAS COLINAS, TX — (MARKET WIRE) — 11/30/2004 — The American Pregnancy Association (APA) announced today the launch of the new and expanded website ( which serves as the credible and confidential on-line resource for the more than 42 million Americans with reproductive and pregnancy related concerns.

The new website reflects the APA’s additional services, information and resources, which include counseling on infertility, paternity issues, pregnancy wellness, adoption, pregnancy loss and birth defects among others. Some of the new content was prompted by the APA’s recent evaluation of the information that was most sought out by the roughly 175,000 people that contact the association’s toll-free support line.

New resources include an ovulation calendar and calculator which allows women to gauge their ‘fertility window.’ The new tool works similarly to the frequently used APA pregnancy calculator, which allows pregnant women to gauge their date of conception and expected due date.

Discussion forums are also new to the website which allow women or families post questions or chat with other women who face similar issues. Additionally, email dialogue with reproductive educators is available to consumers who wish to get initial information regarding reproductive health and pregnancy issues.

“There are so many types of reproductive and wellness issues for women and families that it can seem overwhelming, the website is an excellent compliment to the toll-free support line,” said American Pregnancy Association President Brad Imler, Ph.D. “Consumers are generally relieved the minute they speak to our educators to know they have found a confidential and free resource to help answer a myriad of important questions.”

A product of consumer need, the APA is a national health organization that began as America’s Pregnancy Helpline in 1995. The agency provides reproductive and women’s wellness resources for thousands of women and families through education, research, advocacy and community awareness. Nineteen of the nation’s top obstetricians and gynecologists make up the APA Medical Advisory Board, which directs educational content for the association.

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This entry was posted on Wednesday, December 1st, 2004 at 8:36 am and is filed under Pregnancy, Websites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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