Will The Flock Browser Revolutionize Online Communication?

by Jon Henshaw

I got my hands on a new Mozilla-based browser called Flock tonight. The Flock browser aims to convert the traditional web browser into a communication and community tool. Adding special functionality to browsers is not new. For example, Firefox uses Extensions to expand functionality, and Opera has an integrated email client. What’s different about Flock is its approach. Instead of adding extensions or clients that enhance only the user’s Internet experience, they’ve built in features that enhance the experience of all Internet users.

Flock Address Bar

Flock seamlessly keeps track of your favorite websites, and then shares them with the world (currently via del.icio.us). The social impact of this is that content and popularity is decided democratically, instead of through advertisers, and those who control media outlets. The idea would be that a user could not only contribute to del.icio.us, but also browse and view websites based on certain tags (keywords) and popularity.

The Flock browser also has a built in blog editor that connects to the most popular blogging tools, like Blogger. Although the tool isn’t as seamlessly integrated with the browser as I would like, it has an intuitive and simple interface that makes it easy to post messages to blogs.

It would appear that the Flock team’s goal is to revolutionize how users interact with the web via the browser. Instead of making the browser a one-way interaction with other websites, they allow the user to contribute to the online community using built-in, easy to use tools. If the Flock team can continue to seamlessly integrate more communication tools into their browser, like VOIP, then Flock may become the de facto application used to communicate, share, and contribute on the Internet.

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This entry was posted on Thursday, October 20th, 2005 at 5:43 am and is filed under Lifestyles, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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