Jesse Cannone, CFT, CPRS and Steve Hefferon, CMT

About Jesse

Now recognized as one of the top fitness professionals in the Washington D.C. Metro area, Jesse Cannone, has been helping people lose weight and feel great since 1996.

Having worked with hundreds of individuals he has developed a "to the point" style and approach to fitness and wellness that has helped many people weed through all the weight loss and fitness hype and learn what really works.

He spent years working with individuals with special conditions like stroke recovery, Parkinson's, and pre-post rehabilitation on every thing from tennis elbow to back pain, and back pain being one of the most common. Because so many people he worked with were dealing with back pain, he quickly became a recognized expert and resource.

Mr. Cannone has a strong passion for helping people educate themselves about health, fitness, and their bodies. He is a national fitness presenter and author of numerous fitness publications including "Fitness Success News" a bi-monthly newsletter, A Bride’s Guide to Fast Fitness + Weight Loss, and "Burn Fat FAST!" a very popular weight loss guide.

Mr. Cannone spent several years working in health clubs as a personal trainer and now owns Achieve Fitness, one of the fastest growing fitness companies in the mid-atlantic region.

In addition to offering personal fitness programs and speaking, he also teaches other personal trainers how to effectively market and promote their service. His company, ProfitMAX Marketing, offers numerous products designed to help personal trainers position themselves ahead of their competition, increase sales, and maximize profits. You can learn more by visiting or his new site

Jesse Cannone is available for interviews. Please call 301-591-4360 or email for more information. He can also be reached by mail at the address below:

Achieve Fitness
328 Main Street
Suite 300
Gaithersburg, MD 20878

About Steve

Steve Hefferon,CMT is a native of our Nations capital currently living and working in Germantown, MD. He holds a B.S. degree in Health/Fitness and an A.S. degree as a Physical Therapy Asst. Today he is both a Fitness Trainer and a Certified Massage Therapist and has combined his skills to become one of the countries top Post-Rehabilitation specialists.

Steve continues to see 500 clients a year mostly back pain suffers; Athletes and everyday people who have pain for which traditional treatments just do not work.

Steve has also co-produced an instructional video regarding muscle imbalances and their role in back pain. Their goal is to help you identify the true root cause or your back pain and how to eliminate it.

Steve has written many articles on back pain and has been published by hundreds of online and printed publications. Many of his articles can be found on his web site;

Steven P. Hefferon is a Certified Massage Therapist in the State of Maryland (MD#000039). (1997 to Present)

Steven P. Hefferon is approved by the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) as a continuing education Approved Provider. (2002 to Present)

Steven P. Hefferon was a former Director of the National Capital Area Sports Massage Team (1998 to 2005)

Steven P. Hefferon is a Professional member of the American Massage Therapy Association. (1997 to Present)

Mr. Hefferon spends much of his day calling and corresponding with his video clients from all over the world. He loves to take question so feel free to email Steve at

Articles by Jesse Cannone, CFT, CPRS and Steve Hefferon, CMT