Phil Lempert

An expert on consumer issues, marketing trends, new products and food safety, Lempert is a respected analyst with an uncanny ability to identify and explain trends to both industry and consumers in a thought provoking and entertaining manner. Known as the Supermarket Guru®, Lempert is the food trends editor for NBC News' TODAY Show, founder and editor of and can be heard weekly as host of the syndicated radio show Shopping Smart®. He's also a correspondent for BBC Radio's 5 Live Program and is the author of several books including Being the Shopper: Understanding the Buyer's Choices, Phil Lempert's Supermarket Shopping & Value Guide. Phil is a member of the Advisory Board to the Partnership for Food Safety Education in Washington DC.  For more information, please visit:

Articles by Phil Lempert