New magazine targets over-35 moms-to-be

The Houston Chronicle reports:

While there are plenty of books and magazines for women who do not know what to expect while expecting, a new magazine geared to women having children later in life is finding a new route to its readers — gynecologists’ offices.

The inaugural issue of Plum, the first pregnancy magazine aimed at women over 35, is to arrive in doctors’ offices this fall. The magazine, which is to be produced by Groundbreak Publishing, is described as a joint effort with the American College of Obstetrics and Gynecologists.

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