March of Dimes Repeats FDR’s Historic Call for Change


Donate Your Change At A Coinstar® Center in Participating Supermarkets and Make a Big Change In Babies' Health

Small change is big—in fact, it's estimated that literally billions in change is sitting in American homes. It's in jars and cans, socks drawers and under cushions in couches, and in cars. Now the March of Dimes is looking for small change to add up to big dollars to help save babies from premature birth. Asking for change is how the March of Dimes got its name; when it was first started by President Franklin D. Roosevelt in 1938 at the end of the Depression, American families sent in millions of dimes to help defeat polio.

Now Americans are once again being asked to "Join the March of Dimes" to fight an even bigger challenge—premature birth—the number one killer of newborns. Babies who survive could be disabled for life. More than half a million babies are born prematurely each year. March of Dimes is leading a national effort to save babies from premature birth by funding research to find the causes and by supporting local programs for families with a baby in intensive care. To learn more visit

"I'm asking you to help put a stop to the national crisis of premature birth," said Anne Roosevelt, granddaughter of FDR and National Chairperson for the coin drive. "Join the March of Dimes and donate your spare change at a Coinstar® Center in a participating supermarket or your local March of Dimes office."

Donors need only select March of Dimes from the Coinstar screen and use code 1230. The Coinstar Center also provides a receipt for a tax deduction. To find the nearest Coinstar Center with the donation feature, other donation locations, or more information visit

The March of Dimes is a national voluntary health agency whose mission is to improve the health of babies by preventing birth defects, premature birth, and infant mortality. Founded in 1938, the March of Dimes funds programs of research, community services, education, and advocacy to save babies and in 2003 launched a campaign to address the increasing rate of premature birth. For more information, visit the March of Dimes Web site at or its Spanish Web site at

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